A good icon requires little explanation, afterall drawings predate the alphabet as a form of communication.
The black clouds with blue drops on the UK map tells us that it is going to rain again, the white triangle with a red outline and small people inside tells a driver to slow down as there are likely to be children in the vicinity.
On the web, icons typically act as signposts when placed within content to guide the ever busy consumer to the right place.
A set of bespoke icons for use across a variety of media in line with brand guidelines can add great value to an organisation's communication strategy so please get in touch for more information about our creative services.
It is simplicity that emerges as the crowning reward of art.